Analysis of the design concept of Hongqi EH7: the central axis interprets oriental aesthetics, and high performance showcases oriental technology

The process of stylized interpretation of a car is appearance, interior, configuration, parameters, performance and control. Nowadays, the automobile media prefers the last five points, and often ignores them in terms of exterior design.

The reason should be that data-based content is easier to explain, and the technical content is not objectively very high; as for another reason that most automobile media are unwilling to mention, that is the homogeneity of the appearance design of electric vehicles - —The concept in short is the convergence of car design styles caused by the excessive pursuit of low drag coefficient. This is one of the factors. The author believes that there is another factor: reduced design investment and lack of imagination in the design team.

So today, let’s talk about a unique electric car. This car has a sophisticated design and incorporates elements of oriental aesthetics; it is the Hongqi EH7 a car with "Central axis" pure electric car.

design concept

What is the "central axis?"

This refers to the "Beijing Central Axis." This line is located in the center of Beijing's old city and runs through the old city from north to south - with the Bell and Drum Tower at the north end and Yongding Gate at the south end, with a total length of 7,800 meters! It covers an area of ​​51.3 square kilometers. The central axis includes the Forbidden City, Jingshan, Wanning Bridge and other places of interest. It can be said that this line is the epitome of urban planning and ritual culture in ancient Chinese capitals.

It has been more than seven hundred years since the Beijing Central Axis was built.

Looking at the city from this line, it is difficult to find other words to describe it except its majesty.

Hongqi EH7is a medium-to-large sedan, which of course needs a strong aura; its body size is 4980*1915*1490 mm, and its wheelbase is 3000 mm! As a car, the body width of more than 1.9 meters is an exaggerated standard. Many SUV and even MPV models are not so wide. So on this wide hood, Hongqi Motors' "Flag Through Changhong" vehicle logo is integrated with the concept of Beijing's central axis, and the visual effect can be imagined. In short, the front visual effect of this car is like this ancient city, majestic and has the temperament that a C-class should have.

The design concept of the vehicle can take into account the traditional inheritance and integrate into the brand culture; at the same time, the visual effect is somewhat jumpy and lively. This kind of design is obviously thoughtful.

Of course, analyzing a car cannot just focus on cultural concepts, the design also needs to reflect practicality.

So now let’s take a look at the “A/C pillar and cockpit” design concept of the Hongqi EH7 which is characterized by “moving the A pillar forward” and “moving the C pillar rearward.” This design is equivalent to enlarging the cockpit. But at the same time, it uses a streamlined body that is in line with the current trend, and the vehicle's drag coefficient is not higher than that of competing products; therefore, the design of the car can be thoughtful and practical. However, such a description will seem too subjective, so let's look at the parameters.

·The maximum legroom in the front row is 1100mm and the headroom is 1010mm

·The rear legroom limit is 990mm and the headroom limit is 950mm

What level is this?

Let’s take a certain car of the same class that was designed with traditional cultural elements as a reference. The maximum front legroom of this car is 1110mm and the headroom is 940mm. The legroom is equivalent but the headroom is very different. Slightly larger; the key point is that the rear legroom limit is 890 mm and the headroom limit is 940mm. The headroom is equivalent but the legroom is 100mm different! That's ten centimeters, which is close to a "punch" difference.

This shows that Hongqi EH7 is thoughtful in its design, and it is indeed distinctive enough.

Basic parameters

After talking about the design highlights of Hongqi EH7, we also need to take a look at the basic parameters.

The car offers two series options: rear-wheel drive and four-wheel drive. The rear-wheel drive version has a starting range of 600 kilometers, followed by 690 kilometers and 820 kilometers. The standard is first-rate among cars in the same class. In addition, all rear-wheel drive versions are equipped with 253kW/450N·m electric motors and adopt a "rear-mounted rear-wheel drive" architecture. It is a C-class sedan that is full of driving pleasure.

At the same time, it adopts a front double-wishbone type and a rear five-link independent suspension, combined with iDCS shock absorption technology, which is objectively an excellent standard in its class.

Moreover, this suspension system was adjusted for all road conditions by the former BMW team, and the driving experience feels familiar; it has found a reasonable balance point in terms of control and comfort. At the same time, it uses Brembo sports calipers, the braking distance is 35.6 meters, and the braking performance is very strong.

The cruising range of the four-wheel drive series is 640 kilometers and 760 kilometers. The power reserve is 455kW/756N·m. The acceleration from 100 kilometers to 100 kilometers is 4.2 seconds and 3.5 seconds respectively. The performance has also reached the standard of a sports car.

And this four-wheel drive system is quite special. The "intelligent four-wheel drive torque distribution" system it uses can achieve daily commuting, full-time rear drive, and can intelligently switch to four-wheel drive in complex road conditions. This is in terms of energy saving and control. There is a balance to be achieved.

One more thing you need to know now is its charging speed: the maximum 820 kilometers of cruising range is just one of the highlights, and the maximum 5 minutes to restore 215 kilometers of cruising range is also a highlight.

This is the Hongqi EH7, a car that is attractive both externally and internally, and is worthy of a deeper understanding.

Especially at this stage, the current car purchase policy of Hongqi EH7 is still very ideal. There is a limited-time plan of using a deposit of 2,000 yuan to offset the purchase price of 50,000 yuan. Or you can choose to deduct the final payment of 30,000 yuan, plus three years of free insurance, free public charging, and free data and membership. In addition, there is a maximum replacement subsidy of 20,000 yuan that can be stacked. As well as lifetime free warranty, maintenance, rescue, OTA upgrades, etc.

If you have the need to buy or replace a car recently, Hongqi EH7 is a good choice.