2024 Avalon: Can it gain a foothold in the mid-size car segment with facelift and upgrades?

The current mid-size car market is extremely competitive, with many models such as the Volkswagen Passat, Volkswagen Magotan, Toyota Camry, Honda Accord, Nissan Altima, etc. all occupying important positions in the market. In the fiercely competitive automobile market, the former Toyota Asia Dragon  has won wide recognition with its balanced performance and excellent quality. The 2024 Asia Dragon was officially launched on July 12. Although the facelift of the new Asia Dragon has not undergone drastic changes, through a series of exquisite detail adjustments and intelligent comprehensive upgrades, it once again demonstrates the Toyota brand's pursuit of product excellence. attitude.

The new car is positioned as a medium-sized car, and it has launched 3 gasoline models, 4 2.L models and 2 2.5L gasoline-electric hybrid dual-engine models. The price range is 178,800-256,800 yuan. Buy the car before the end of August. There are also discounts, up to 43,000 yuan. As a facelift model, in addition to changes in appearance, the configuration has also been upgraded. Let's take a look at how the new car performs.

In terms of appearance, the new Avalon retains the classic design language of the current model while optimizing the details. The new Asia Dragon provides two styles of center grille designs to meet the aesthetic needs of different consumers. The 2.5L hybrid model uses a grid-shaped center grille, and the interior of the grid adopts a gradient design, so that the center grille can present rich light and shadow effects at different angles. The 2.0L model is equipped with a high-gloss modular grille, and the addition of a large number of chrome decorations makes the front face more luxurious. The headlights of the new car still use a blackened lens design, and are paired with L-shaped daytime running lights, which not only improves the lighting effect, but also enhances the sense of class of the vehicle. The design of air guide grooves is retained on both sides of the front enclosure, which helps optimize aerodynamic performance and reduce wind resistance.

(Comparison of two Chinese nets)

From the side, the body dimensions of the new Avalon remain unchanged. The new car is 4990mm long, 1850mm wide, 1450mm high, and has a wheelbase of 2870mm. The space performance is excellent. The slender body and dynamic waistline have a strong visual impact. At the same time, the new car also adopts a new wheel rim style, and models with different configurations are equipped with wheels of different sizes. In addition, the newly added two body colors of Pioneer Gray and Functional Green provide consumers with more personalized choices, making every trip a highlight on the streets. Both the fuel version and the dual-engine model adopt the same rear surround design and cancel the enhanced exhaust decoration in favor of a hidden exhaust layout, making the rear part of the car more concise and elegant.

In terms of interiors, the interior changes of the new Asia Dragon are also refreshing. The new style steering wheel design is not only thicker and more dynamic, but also improves the comfort of holding and the controllability of driving. The addition of a full LCD instrument panel makes driving information clear at a glance, while the suspended central control screen returns to the traditional square design. With the 8155 cockpit chip, the car system responds faster and the intelligent voice interaction is smoother and more natural. In addition, all new cars are equipped with the Toyota Pilot high-end intelligent driving system as standard, providing drivers with all-round safety and convenient driving experience.

In terms of intelligent configuration, the new Asia Dragon also spares no effort. Equipped with PCS pre-collision safety system, DRCC dynamic radar cruise control system, and LDA lane departure warning system. It also provides an AR HUD head-up display function, which projects key information such as navigation information and vehicle speed directly in front of the driver's line of sight, greatly improving the convenience and safety of driving. In addition, the car-machine system also supports various connection methods such as CarPlay, HiCar, and CarLife, and has a built-in WeChat App, allowing car owners to enjoy driving while maintaining communication with the outside world at any time.

In terms of power, the gasoline version is equipped with a 2.0L four-cylinder engine with a maximum horsepower of 173Ps and a torque of 206N·m. It is equipped with a CVT continuously variable transmission (simulated 10-speed) gearbox, with a combined fuel consumption of 6L. The 2.0L hybrid version is equipped with a 2.0L four-cylinder engine with a maximum horsepower of 152Ps and a torque of 188N·m. The electric motor has a power of 83kw and a torque of 206N·m. It is equipped with an E-CVT continuously variable transmission gearbox and has a combined fuel consumption of 4.31L and 4.54L. . The 2.5L hybrid version is equipped with a 2.5L four-cylinder engine with a maximum horsepower of 185Ps and a torque of 221N·m. The electric motor has a power of 83kw and a torque of 206N·m. It is equipped with an E-CVT continuously variable transmission gearbox and has a combined fuel consumption of 4.36L and 4.57L. .

Although the Toyota brand has high visibility and reputation in the market, the Avalon, as a mid-size car under Toyota, may not have as high a brand recognition as Camry and other models. As the automobile market continues to mature, consumer demand for vehicles has become increasingly diverse. In addition to basic transportation needs, consumers pay more attention to vehicle appearance, interior, technological configuration, fuel economy and driving experience. Asia Dragon needs to stand out in such an environment and comprehensively compete with competing products in terms of product strength, price, service, etc., in order to win the favor of consumers.